X-Trace became the vice chairman unit of "Sichuan Provincial Brand Building Promotion Association"

On May 10th, the 2021 China Brand Day event was held in Shanghai. It has been the fifth year since the State Council established May 10 every year as "China Brand Day" in 2017. In fact, as early as 2014, the national leadership has repeatedly proposed guidelines and policies such as "transition of Chinese products to Chinese brands" and "building well-known independent brands in China". From a national perspective, "brand building" has long become the inevi#sql_#sql_table## path for the economic development of all countries.

For example, South Korea established the South Korean National Brand Committee in 2009 to increase its national influence; the United Kingdom launched the "GREAT UK" plan in 2012, which initially promoted the British national image and competitiveness from the London Olympics, and later extended it to a long-term, global The British government's national brand image promotion plan...

The "national brands" of the above-mentioned countries all stand at the height of national strategy, which shows the importance of brands to the comprehensive competitiveness of enterprises and even the country.

On the afternoon of May 21, the Sichuan Provincial Brand Building Promotion Association held a grand awarding ceremony for new companies. Chengdu X-trace Technology Co., Ltd. became the vice chairman unit of the Sichuan Provincial Brand Building Promotion Association. This move also represents the brand building of Sichuan Province. Relevant departments fully affirmed the development of X-Trace. X-Trace will become an important force in promoting brand building in Sichuan, give full play to the advantages of anti-counterfeiting and traceability brand protection, and use practical actions to invest in brand building in Sichuan to promote collaborative innovation and integrated development of member units.

The Sichuan Provincial Brand Building Promotion Association (formerly the Sichuan Provincial Brand Building and Anti-Counterfeiting Association, hereinafter referred to as the Promotion Association) is approved by the Provincial Market Supervision Administration and approved by the Provincial Civil Affairs Department, authorized by the China Brand Construction Promotion Association, and the State Administration for Market Supervision and Administration , Sichuan Provincial Development and Reform Commission and other provincial departments give full support.

The promotion committee is the chief of Sichuan for the "Chinese Brand and Anti-counterfeiting" magazine. It is committed to brand cultivation, publicity, anti-counterfeiting, and rights protection. It cooperates with more than 20 mainstream media such as China National Brand Network, and has long-term cooperation with more than 300 well-known enterprises across the country and Sichuan Connect with institutional leaders and elites to achieve complementary advantages and resource sharing of member units.

For companies, it is easy to establish a brand, but it is difficult to protect the brand. Facing the rampant counterfeit and inferior products in the market and the difficulty of protecting intellectual property rights, X-Trace has been devoted to research in the field of anti-counterfeiting and traceability for many years. It is a domestic professional engaged in independent RFID core technology research and development, production, sales and service with high comprehensiveness. Technology companies.

X-Trace is committed to realizing the application value of RFID technology in precision marketing, product promotion, market data collection, etc., and becoming a high-quality supplier of RFID product digital services and brand anti-counterfeiting traceability solutions for the Internet of Things industry.

On April 22 this year, X-Trace participated in the 11th Chengdu Printing and Packaging Industry Expo, bringing RFID electronic tags, "trace to the end" platform and packaging anti-counterfeiting products on display; using RFID IoT smart packaging as the application scenario, it provided advertisements, The new perspectives of the packaging and consumables industry and the enthusiastic feedback on the spot further confirm the importance of anti-counterfeiting traceability and the enthusiasm of market demand.

The tamper-evident electronic tag independently developed by X-Trace has implanted a circuit with "time stamp algorithm" and "physical state awareness" into a chip based on RFID technology, giving each product a unique digital DNA, which can be easily realized. Management and viewing of the entire product life cycle. The patented RFID tamper-evident chip tag is implanted in the sealing part of the package. If it is opened during transportation, the sensor in the chip will be triggered, and the unsealing state of the item will be recorded truthfully, preventing counterfeit and shoddy goods, fleeing goods, dropping packages in the middle, and packaging damage For security issues, consumers only need to touch the label with the NFC function of the mobile phone to quickly check the unpacking status, further protecting the rights and interests of buyers and sellers.

RFID tags can also be used as traffic portals. Consumers touch the RFID electronic tags through the mobile phone’s NFC. After the traceability, the APP can not only receive relevant information from the producer, but also directly interact with it, bringing a vivid and true consumer experience. Since consumers have a record every time they touch, even if the product dies after completing its mission, the digital information is still there, the product’s DNA is eternal, and consumption data can still be traced. Xinhaoxin's back-end server will integrate the information and send it to the enterprise to help the enterprise obtain real market feedback and obtain production guidance suggestions through sales data.

As the exclusive supplier of licensed product anti-counterfeiting services for the 31st Summer Universiade, X-Trace welcomes diversified and diverse talents to enter the company and provide them with fair development opportunities. Through the innovative development and advanced concepts of RFID technology, the company will advance at a high speed with a smarter and more efficient business development state, creating a safe, transparent and open market environment for consumers, and providing first-class, Efficient products and services.