X-Trace Has become a member of "Chengdu Tianfu Agriculture, Commerce, Culture, Tourism and Sports Integration Development Alliance"

With the economic development and the continuous improvement of people's living standards, cultural consumption and leisure travel have become the mainstream lifestyle. In 2019, Chengdu received 280 million tourists, with a total revenue of 466.35 billion yuan, up 25.6%. Strong progress was made in building famous cultural and creative cities, with 88 new cultural and creative districts and 661 new cultural and creative Spaces, and the added value of the cultural and creative industries reached 145.98 billion yuan.

Due to the sudden outbreak of the epidemic this year, the cultural and tourism industry has a huge impact, but also highlights the importance of collective development, integrated development.

The integration of culture and tourism is not only an industrialization phenomenon promoted by the government, but also a market response of the main body of culture and tourism suppliers to consumer demand. In order to seize the great strategic opportunity of the construction of chengdu-Chongqing double-city economic circle and chengdu-Demei capital integration, Chengdu Tianfu Agriculture, commerce, Culture, tourism and Sports Integration Development Alliance came into being.

Alliance is under the support and guidance from the relevant government departments, by actively engaged in farming ShangWen tour industry, engaged in farming ShangWen brigade body fusion of the development of the media, universities, industry association, and the agriculture ShangWen tour operators involved, according to the principle of "voluntary, equality, cooperation," professional, sponsored by the non-profit social service organization.

At present, the alliance has a total of 78 member units, including Chengdu X-Trace Technology Co., LTD. Among them, there are 4 network news media, 10 colleges and universities, 10 education and training institutions, 10 provincial and municipal social organizations, 12 scenic spots, 31 cultural and creative planning units, and 11 rural tourism operators.

As the leading city in Sichuan, Chengdu should better play its role as the "backbone" to serve the rural revitalization of sichuan. Alliance will integrate college institutions, social organizations, planning and design institutions, rural tourism famous enterprises, news media and rural collective economic organizations, agricultural new operators such as resources, strengthen cooperation and exchange with brother city states, to create the high quality life scene of multi-function overlay around the scene to provide support and new economic consumption, promote rural ecological value transformation.

At the meeting, the alliance signed the strategic cooperation framework agreement with the Agriculture and Rural Bureau of Deyang, Meishan and Ziyang respectively.

"The establishment of the alliance is an opportunity for more units, enterprises, institutions and operating entities with resources to develop together, which can better solve the problem of information asymmetry in the integrated development of primary, secondary and tertiary industries and improve the overall integration ability of the industrial chain." The newly elected chairman of the alliance, Chengdu Business Newspaper, said that the alliance will focus on rural e-commerce, rural planning, leisure agriculture, forest health care, home-in tourism, cultural creativity, rural sports and other key contents to promote the complementarity and exchange of resources, so that the desired life is close at hand.

At the meeting, "YOU Agricultural tourism service platform" announced that it will be launched in October. Through the platform, people can query chengdu and the province's leisure agriculture locations and rural tourism routes, as well as more food, accommodation, travel, shopping, entertainment and other services. The alliance has been constantly strengthening the combination of science and technology, and Microchip technology cannot be ignored.

In the past construction process, it is found that there are many problems in the traditional cultural travel mode:

How should farmer increase income? How to increase city tax revenue? How to prevent fake products from circulating in the market? How to effectively regulate landmark agricultural products? How can users clearly identify local brands?

As a comprehensive high-tech enterprise specialized in r&d, production, sales and service of independent RFID core technology in China, The product information traceability platform independently developed by X-Trace Technology "traceability to the end" can play a great role. Based on RFID radio frequency identification technology, a unique identity identification is established for each product. Through the full life cycle traceability of product production, processing, circulation, consumption and other links, fan economy is established for users and an Internet of things ecological interactive circle that can be traced, interactive and marketable.

In the future, we will help the development work of the Alliance achieve maximum results and jointly carry out public welfare undertakings beneficial to the development of agriculture, commerce, culture and tourism. To help regional economic integration development, system construction, brand, increase revenue!